Trust

The UK Financial Conduct Authority (FCA) accuses Kim Kardashian of promoting a risky cryptoasset token that could be a scam. Is this a result of a lack of awareness or a drive for money?

Research has shown that most bitcoiners are so obsessed with the cryptocurrency that they would not give up even if bitcoin value dropped to just below $3,000. Lately, bitcoin has lost more than half of its value, but why are many people willing to lose so much and still not give up?

The world of decentralized finance has gained its popularity for various reasons such as low costs, more transparency, increased reliability and trust, faster transactions, and much more. However, one specific characteristic of DeFi plays the part of the primary driving force behind its popularity: incentives.

While in this age of digitization no one gets surprised by hacks and virtual theft, physical robbery is still something that has not become a thing of the past. Moreover, ordinary burglars try to keep pace with progress as well. Thus, some of them are getting so sophisticated that they are interested in stealing cryptocurrencies through private keys and cold storage.

Venezuela is amidst one of the toughest economic recessions in the country’s history. To reinforce their standing, its citizens turn to Bitcoin. The flagship cryptocurrency tends to be more stable than the Bolivar, or the Petro, an oil-backed crypto issued by the Venezuelan government.

People tend to look up to celebrities. That is why when they set a trend for something, common folks take up the trend almost immediately. For this reason, scammers often use their popularity to look more reliable and attract potential victims.

Despite people tend to trust traditional finance and banking more than their innovative alternatives, global giants prove they are not as reliable as it seems. As giant banks get themselves exposed to nefarious activity, people start exploring innovations like cryptocurrency, thus building trust in this kind of assets.

Eastern European countries are topping the list in cryptoasset adoption speed. Particularly, Ukraine and Russia have topped others because they have unduly intensive cryptocurrency usage. This shows that a bigger ration of nationals has moved away from traditional monetary activity to cryptoassets.

The trend to use fake endorsements from celebrities seems to gain momentum. Scammers from the Philippines now exploit local celebrities as well as global giants.