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European football including Italian clubs, goes online with the cryptocurrency and blockchain technology. For many of the top clubs the development of the possibilities offered by cryptocurrency is a key step to increase turnover.

The industry leader in bitcoin gaming, Bitcasino.io, has introduced an all-new loyalty system that will give all players at its casino immediate winnings in the form of rewards.

The German soccer giant Bayern Munich Football club has reached an agreement with a blockchain company to form a sports licensing platform. The football club plans to sell digital collectibles customized with the initials of Bayern Munich FC players using the advantages of Blockchain technology.

Juventus Football Club, a giant sports company in Italy, has launched a partnership to launch a Token that offers benefits like the freedom to vote on certain issues as well as VIP status and awards.

Many sports companies globally are seemingly joining the blockchain and cryptocurrency industry. Now, the European soccer giant Benfica Football Club in Portuguese Primeira Liga, has started to accept Bitcoin and Ethereum. Now, the transactional value of digital currency can be fully used around Benfica’s home playground, Estádio Sport Lisboa e Benfica. Integrating cryptocurrency with sports will bring a massive boost to the blockchain industry, in fact, it has already started to see a positive growth.

The CEO of TRON, Justin Sun, revealed the company was requested to enter into a partnership with Liverpool Football Club (LFC), but it seems Justin did not understand the situation correctly.

Italian Serie A giants Juventus announced the release of their own Fan Token that is to be used for voting. The release is planned for the first quarter of 2018.

On Wednesday, August 29, the Bitcoin price soared over $7,000 for the first time in almost 3 weeks.

A semi-professional team in Gibraltar, an overseas territory of the United Kingdom at the southern end of Iberia, will become the world's first ever team to pay their athletes in part with crypto in the 2018/2019 season in a move proclaimed by the Pablo Dana, the club's owner and a great investor in crypto Quantocoin.