Tracking

Blockchain technology will be applied to tracking the rice supply chain in Italy and this will help promote sustainable agriculture.

The United Kingdom based professional service company Ernst & Young (EY) offers a blockchain based solution for tracking wine in order to help customers confirm a products’ quality, class, source and validity.

Blockchain solutions allow tracking goods through the entire supply chain. A large number of consumers in Italy are highly interested in knowing their origin, how these products are manufactured, handled, transported and other important processes being involved. Companies need to up their game to meet the demands of their customers.

The Seattle-based giant Starbucks is exploring the Azure Blockchain Cloud Service from Microsoft to track coffee. The partnership will also use other major innovative technologies including artificial intelligence (AI), internet of things (IoT), cryptocurrency, etc., to strengthen its bean-to-cup and further resolve prevailing problems in various sections of services.

FedEx partnered with two other shipping giants, DHL Express and UPS, to become a part of the Blockchain in Transport Alliance (BiTA) and employ the technology to track goods and prevent counterfeits in their supply chains.

As the use of cryptocurrencies and blockchain technology continues to gain traction in Italy, Carrefour – a French supermarket group – is strongly committed to technological innovation in tracking over 20 of its 300 branded products in its supply chain, and plans to achieve tracking of origin (place of source) of more than 20% of its products being offered by the end of 2019.

Recently, the blockchain argument in Italy reached all-time levels of hype and media exposure of national popular status. In fact, when you walk through the corridors of most popular supermarkets you will listen to the branded radio stations advertising the new chain tracking initiative via blockchain technology. The decrees present the instrument, but maintain a centralization which isn’t reflected in the technology model.

The Ford Motor Company, IBM, RCS Global, Huayou Cobalt and LG Chem are considering employing blockchain to track and corroborate ethically sourced minerals. They aim at creating an open, industrywide network to track and confirm minerals and other significant materials for the automotive and consumer electronics sector in their supply chains.

The cryptocurrency industry is aware of the need for privacy applications, as private businesses are planning to track pseudo-anonymous Bitcoin (BTC). That necessity has created waves of altcoins each expecting to surpass the rest.