Advertising

On April 30, GoogleAds were exposed in sponsoring phishing ads for scam alternatives to crypto exchange CoinCorner. Meanwhile, the company itself failed to secure its spot with the search engine’s promoted ads. Therefore, this puts into question the entire attitude of big tech towards cryptocurrency.

It seems using the names of celebrities has become a trend among scammers. Another fraudulent investment platform Bitcoin Pro uses fake endorsements from CNN anchor Jake Tapper.

Steven Seagal will pay $314,000 to settle allegations of unlawful cryptocurrency advertising, the US Securities and Exchange Commission (SEC) said. In 2018, the actor on social networks urged people not to miss the opportunity to participate in the initial public offering of cryptocurrency (ICO) Bitcoiin2Gen (B2G).

The blockchain-based Ubex platform has reached a new milestone in the integration of its product into the global advertising ecosystem by signing a cooperation agreement with Google. Such a major step in the adoption of blockchain technologies and the expansion of Ubex’s ad display reach on global audiences through the use of the Google Ad Network comes as the platform is preparing for full scale commercial launch.

The United States multinational electronic commerce firm Amazon.com Inc., based in Seattle, is working on integrating blockchain tech in the advertising sector. The e-commerce bull is seeking for a competent software engineer with experience in distributed ledger technology (DLT).

Topnotch company Nestlé (a food and beverage firm), McDonald’s (a US fast food firm) and Virgin Media Ltd (a UK telecom company) have engaged in the JICWEBS distributed ledger tech (DLT) trial to enhance trust as well as transparency in digital advertising. JICWEBS was formed by the United Kingdom and Ireland media sector to guarantee independence, maverick and affinity of measurement on the web.

Google has ordered advertising of the Facebook brand on Coinidol.com, one of the world’s leading cryptocurrency news magazines, despite Facebook’s ban of most cryptocurrency advertising since January 2018. This move is evidence that Facebook is looking for support from the world crypto community to gain trust in its new cryptocurrency FaceCoin (allegedly named Libra or GlobalCoin), that is announced to be issued in Q1 2020.

The giant IT and social media company Facebook is improving its ads policies related to blockchain technology and cryptocurrency. The company recently announced that it wants to relax its imposed ban on blockchain, Bitcoin and other monetary goods and services adverts. However, the initial coin offerings (ICOs) ban will go on.

In its report published on Monday, March 25 dubbed “Ad quality year in review 2018,” the Microsoft-owned advertisement platform and a web search engine – Bing – revealed that it blocked more than 5 million crypto-related ads.