Advertising

Related to the growing number of Bitcoin (BTC) and other cryptocurrency scams using fake advertising, it becomes obvious that the industry needs regulation. Advertising influences people's purchasing decisions, therefore, good social engineering can turn it into a great instrument for luring customers into various digital currency-related scams.

While many community members complain that YouTube is demonstrating hostility to cryptocurrency-related projects, scammers using the platform to trick people prove such measures are somewhat reasonable.

The UK Finance Conduct Authority researched the country’s cryptocurrency market to understand the citizen’s attitude towards digital assets. Curiously enough is that they do it right before the registration deadline set for companies dealing with cryptocurrency.

As of now, sharing content on the Internet is quite a problematic industry. Content creators often face stealth of their work, difficulty while copyright verification, onfair royalty distribution, etc. The reason for this is the centralized nature of most content sharing platforms.

On April 30, GoogleAds were exposed in sponsoring phishing ads for scam alternatives to crypto exchange CoinCorner. Meanwhile, the company itself failed to secure its spot with the search engine’s promoted ads. Therefore, this puts into question the entire attitude of big tech towards cryptocurrency.

It seems using the names of celebrities has become a trend among scammers. Another fraudulent investment platform Bitcoin Pro uses fake endorsements from CNN anchor Jake Tapper.

Steven Seagal will pay $314,000 to settle allegations of unlawful cryptocurrency advertising, the US Securities and Exchange Commission (SEC) said. In 2018, the actor on social networks urged people not to miss the opportunity to participate in the initial public offering of cryptocurrency (ICO) Bitcoiin2Gen (B2G).

The blockchain-based Ubex platform has reached a new milestone in the integration of its product into the global advertising ecosystem by signing a cooperation agreement with Google. Such a major step in the adoption of blockchain technologies and the expansion of Ubex’s ad display reach on global audiences through the use of the Google Ad Network comes as the platform is preparing for full scale commercial launch.

The United States multinational electronic commerce firm Amazon.com Inc., based in Seattle, is working on integrating blockchain tech in the advertising sector. The e-commerce bull is seeking for a competent software engineer with experience in distributed ledger technology (DLT).