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Cryptocurrencies are on the rise in numerous industries including sports. Many sports clubs are introducing salary payments, partnerships and sponsorships in crypto. AZ Alkmaar is the latest European sports club to crack a partnership deal where part of the sponsorship amount is disbursed in bitcoin.

Global fast-food giants McDonald’s and Starbucks have never been included into the trials of digital yuan. None of the brands confirmed its participation in the testing program.

It is not ‘unreasonable’ for businesses and networks to develop, promote and use their own tokens and cryptocurrencies. Many Initial Coin Offerings (ICOs) have been questioning whether or not a network needs its own cryptocurrency (token). The networks want to replace Bitcoin, Ethereum, Ripple and other major coins with their own tokens.

Bakkt, a platform designed to support cryptocurrencies and Bitcoin (BTC) futures, is now getting ready to roll out soon, according to Jeffrey Craig Sprecher, the head of the Intercontinental Exchange (ICE), the parent company of Bakkt, however, he never revealed or set a company timeline.

The Seattle-based giant Starbucks is exploring the Azure Blockchain Cloud Service from Microsoft to track coffee. The partnership will also use other major innovative technologies including artificial intelligence (AI), internet of things (IoT), cryptocurrency, etc., to strengthen its bean-to-cup and further resolve prevailing problems in various sections of services.

Bakkt – owned by Intercontinental Exchange (ICE) has netted a $740 million valuation after raising more than $182 million in a Series A funding round in 2018, according to The Block, the crypto news outlet. The company sold over ¼ of its shares to investors to hit the current valuation.

From the new report, it seems that there is substantial equity held by Starbucks – the biggest coffee and snack provider globally – in the forthcoming cryptocurrency platform Bakkt. The company has earned its shares as part of a jointly constructive agreement. Starbucks’ partnership with Bakkt was initially revealed in August 2018. It is aimed at enabling bitcoin payments.

Earlier this month, Starbucks partnered with Microsoft, Intercontinental Exchange (ICE), and BCG to establish a new digital currency company Bakkt. The project will allegedly allow customers to buy their favourite beverages at Starbucks with bitcoin (BTC).

Giftz.io is bringing loyalty and rewards programs to the blockchain