Starbucks

Global fast-food giants McDonald’s and Starbucks have never been included into the trials of digital yuan. None of the brands confirmed its participation in the testing program.

The Seattle-based giant Starbucks is exploring the Azure Blockchain Cloud Service from Microsoft to track coffee. The partnership will also use other major innovative technologies including artificial intelligence (AI), internet of things (IoT), cryptocurrency, etc., to strengthen its bean-to-cup and further resolve prevailing problems in various sections of services.

From the new report, it seems that there is substantial equity held by Starbucks – the biggest coffee and snack provider globally – in the forthcoming cryptocurrency platform Bakkt. The company has earned its shares as part of a jointly constructive agreement. Starbucks’ partnership with Bakkt was initially revealed in August 2018. It is aimed at enabling bitcoin payments.

Earlier this month, Starbucks partnered with Microsoft, Intercontinental Exchange (ICE), and BCG to establish a new digital currency company Bakkt. The project will allegedly allow customers to buy their favourite beverages at Starbucks with bitcoin (BTC).