Fear.Uncertainty.Doubt Strategy To Kill Bitcoin And Blockchain
FUD, also referred to as “fear, uncertainty, and disinformation”, is a marketing strategy used against a competitor's product to prevent that product from becoming widely popular amongst consumers. FUD campaigns intend to sway consumers toward “safe” and reliable products with a well-known history. FUD campaigners do this by exploiting a consumer's fears, uncertainties, and doubts regarding the competitor's product.