Football

Sportsbooks and gambling brands are a regular feature of European football in the modern sport, with betting names frequently and prominently a part of the footballing landscape there.

Leading cryptocurrency-based sportsbook Sportsbet.io has signed a one-year contract with Southampton Football Club to be the new main club shirt branding partner, replacing its former Chinese partner LD Sports.

Watford Football Club, who plays in England’s top division of football, have come together with their jersey sponsor, crypto sportsbook Sportsbet.io, to announce a first crytocurrency-themed meetup at the end of the English Premier League 2019/20 season.

Juventus Football Team will introduce digital collectible cards that will be sold through a blockchain platform. Fans will be able to collect and trade tokens for relevant club players, such as Cristiano Ronaldo.

The giant Spanish Football club recently revealed it is building its own cryptocurrency to be used by fans to access club goodies. In a recent press release FC Barcelona team captain Lionel Messi featured alongside the CEO of the startup who developed the cryptocurrency to launch the project.

Most football teams around the world are embracing blockchain and cryptocurrencies. Now, one of the Turkish teams is planning to release its token in Q1 2020. Sports, especially football, are becoming digital, who's next to embrace the blockchain technology?

The ability of blockchain technology to bring trust and implement progressively reliable forms of certification also finds increasing attention in the games, sports and football arena in particular. Now, official sports shirts of an Italian football club, will be certified with distributed ledger tech (DLT).

Fans of Juventus, an Italian professional football club, have voted for their favorite new goal celebration song at their home arena.

European football including Italian clubs, goes online with the cryptocurrency and blockchain technology. For many of the top clubs the development of the possibilities offered by cryptocurrency is a key step to increase turnover.