Football

As a welcome gift, Lionel Messi, a famous football player, received a package of cryptocurrency fan tokens from the Paris Saint-Germain (PSG) football club, triggering a price spike.

Cryptocurrencies are on the rise in numerous industries including sports. Many sports clubs are introducing salary payments, partnerships and sponsorships in crypto. AZ Alkmaar is the latest European sports club to crack a partnership deal where part of the sponsorship amount is disbursed in bitcoin.

English premier league football giant Manchester city joins a list of other soccer clubs such as Barcelona FC and PSG who are already using their own digital tokens. The club recently announced the launch of its own $CITY Fan Token. In this way, fan tokens seem to invade football.

Popular football clubs are looking to establish as close communication with their fans as possible. For this reason, many of them have issued their own fan tokens to get their supporters involved in the club activity. Now, the last year winner of the Turkish Süper Lig is planning to have their token as well.

Sportsbooks and gambling brands are a regular feature of European football in the modern sport, with betting names frequently and prominently a part of the footballing landscape there.

Leading cryptocurrency-based sportsbook Sportsbet.io has signed a one-year contract with Southampton Football Club to be the new main club shirt branding partner, replacing its former Chinese partner LD Sports.