In a bid to promote cryptocurrency adoption and utility, digital currency payment solution platform UTRUST partnered with Portuguese Primeira Liga Football Champions S.L Benfica, in order to allow the use of cryptocurrency for the purchase of ticket and merchandise sold directly from the Benfica website.
Many sports companies globally are seemingly joining the blockchain and cryptocurrency industry. Now, the European soccer giant Benfica Football Club in Portuguese Primeira Liga, has started to accept Bitcoin and Ethereum. Now, the transactional value of digital currency can be fully used around Benfica’s home playground, Estádio Sport Lisboa e Benfica. Integrating cryptocurrency with sports will bring a massive boost to the blockchain industry, in fact, it has already started to see a positive growth.