Automobili Lamborghini S.p.A, an Italian automotive brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese, is using the Salesforce distributed ledger technology (DLT) – blockchain - to verify its vintage vehicles.
Salesforce, a renowned client relationship management (CRM) solution provider, has revealed that the famous opulent car brand is now able to track, confirm and validate classic vehicles faster and safely thanks to its modern blockchain technology system.
Rolled out in May this year, the blockchain tech network centered on Salesforce's Hyperledger will be applied to form a more reliable system that will be utilized for certificate verification course during the resale of a Lamborghini. Every car will this time around be equipped with an unchallengeable register.
Generally, when a Lamborghini is sold again, the car passes via a thousand validation checks, which happened at the Sant'Agata Bolognese site.
The practice obliges the company to work with a massive community of professionals, like media, paparazzi, auction houses, traders, repair stores, in order to track and validate the complete account and history of every vehicle.
Unambiguously, some firms think that every car will be equipped with an indisputable register, which includes important particulars like property and refurbishment. The novel structure is also setup to safeguard Lamborghini vehicles from possible counterfeits, since all verification inspections will be fully fared and operated by the company in question and all its authorized associate network.
This is not the first time Volkswagen Group, owners of Automobili Lamborghini, has used the Salesforce DLT network. Also, in August this very year, a hand-painted Aventador S, a mid-engine sports vehicle, was validated and licensed on the company's blockchain during an event at Monterey Car Week 2019.