Using their cultural strength, Italy wants to promote and use innovative technologies such as blockchain, artificial intelligence (AI), smart contracts, the internet of things (IoT), crypto and others to lift the capacity of territories, particularly in the tourism industry.
The large international operators are vying for the fertile digital tourism market, but Italy has yet to create a significant strategy to heighten cryptos and create projects that contribute to the national tourism industry by providing more revenue and competition. The 3 key opportunities for development must not be missed.
Blockchain technology, which has probably been heard of by almost everyone, became well-known and began to develop rapidly rather recently and immediately had the whole world speaking about it. The experts’ opinions on the blockchain were divided: some consider it one more digital toy, while others are sure that this innovation has a great future. Now, many people agree that blockchain may be applicable in many spheres of public life, and the tourism business is one of the most prospective areas of use for this technology.