Blockchain technology, which has probably been heard of by almost everyone, became well-known and began to develop rapidly rather recently and immediately had the whole world speaking about it. The experts’ opinions on the blockchain were divided: some consider it one more digital toy, while others are sure that this innovation has a great future. Now, many people agree that blockchain may be applicable in many spheres of public life, and the tourism business is one of the most prospective areas of use for this technology.
Now, the tourism sector is one of the largest industries in the world. It dynamically develops and transforms, increasingly using digital innovations. Recently, in connection with the heightened interest in cryptocurrencies, many representatives of the tourism market drew attention to the projects based on blockchain technology.
The DeskBell Chain project may be cited as a great example of introducing the technology into the industry in the 21st century. DeskBell is a blockchain-based project for serving the hotel business. Its main goal is to create a special model of interaction among a business and its clients in the sphere of tourism. The project will unite not only hotels and their guests but also the nearest institutions and local businesses into a unified ecosystem of mutual motivation. This will enable all participants to distribute and exchange services, offers and events. In this case, the motivating reward will be the DBT tokens.
This blockchain project, of course, has every chance to enter the tourism market and prove itself to both representatives of the tourism business and users. In this case, the first are given the opportunity not only to increase the average check by offering additional services but also to automate interaction with customers and reduce advertising costs, motivating partners to promote services and products mutually. Customers, in their turn, receive interesting special offers and are also rewarded with tokens for participation in the service. Those, who will become the lucky owners of tokens, will be able to get DeskBell services and participate in the ecosystem of mutual exchange.
Thus, DeskBell Chain can be called one of the promising blockchain projects. By linking hotels, nearby institutions and customers, it creates a unique ecosystem aimed at the motivated interaction of all its participants. This is similar, in some ways, to targeted geo-referenced advertising. However, DeskBell Chain is oriented to a wider range of information and social mechanisms.
It turns out that blockchain technology has every chance not only to change the tourism market and improve the service quality for tourists but, also, can rightly become a real revolution in this industry. It remains only to monitor innovations and place bets on which of them will be the most in-demand.
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