Strategy

EY Switzerland, one of the four biggest accounting firms in the world, has recently announced to become the first professional services company to accept Bitcoin.

FUD, also referred to as “fear, uncertainty, and disinformation”, is a marketing strategy used against a competitor's product to prevent that product from becoming widely popular amongst consumers. FUD campaigns intend to sway consumers toward “safe” and reliable products with a well-known history. FUD campaigners do this by exploiting a consumer's fears, uncertainties, and doubts regarding the competitor's product.

Don Tapscott, one of the world's leading authorities on innovation, and an expert in Blockchain technology will open the upcoming 2016 Greenwich CIO Executive Leadership Summit, organized by HMG Strategy.