The promotion of Bitcoin during Real Madrid, FC Barcelona and Atlético Madrid matches. Singularity-X has exceeded all expectations: the crypto exchange promoted Bitcoin trading at no charge across Europe during several live broadcasts.
Up until now, this type of advertising has remained the domain of big brands such as car and sportswear manufacturers. The goal of Singularity-X was to create a connection between Bitcoin and top-level football while reaching as many people as possible. The ad ran in multiple slots during the Valencia vs. Atlético match, and also last weekend during the Real Madrid vs. FC Barcelona match. It was broadcast throughout Europe as well as to countries such as Turkey and Israel.
“We have established a connection between Bitcoin and sports giants like Real Madrid and FC Barcelona. And that’s a great achievement”, said Singularity-X.
The crypto exchange wants to carry on similar activities in the future, but no other specifics have been given so far.
The Singularity-X digital asset exchange is a new player on the European market. In a short time, it has enabled trading with multiple cryptocurrencies. In addition to Bitcoin, it offers six more digital currencies. Bitcoin, which was promoted during the La Liga matches, can be traded at no charge. Other tradable currencies include LTC, ETH, ETC, DASH, NEO, FCTF, and BCH.
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