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Opera, the world's first browser to launch distributed ledger technology (DLT)-based Web 3 capabilities plus a built-in digital currency wallet for its mobile and computer customers, has declared that it will add more new blockchain features.

The big platforms are working to modify the basic protocol to improve performance using blockchain and other distributed technologies. Alongside this, there is also the commitment of the big web and digital companies that have chosen to start projects on the blockchain and cryptocurrency.

The famous cryptocurrency and blockchain YouTuber, Chris Dunn, who has more than 200k active subscribers, is currently experiencing some serious challenges with YouTube.

Romania-based web hosting provider GeeksHosted has now added Bitcoin and 50 other altcoins as a payment method for their products, enabling for a vast range of payments in both regular currency and cryptocurrencies.

Topnotch company Nestlé (a food and beverage firm), McDonald’s (a US fast food firm) and Virgin Media Ltd (a UK telecom company) have engaged in the JICWEBS distributed ledger tech (DLT) trial to enhance trust as well as transparency in digital advertising. JICWEBS was formed by the United Kingdom and Ireland media sector to guarantee independence, maverick and affinity of measurement on the web.

The British-Dutch oil and gas company Shell becomes the latest big-name entry into the Blockchain space. The company has announced its plans to leverage blockchain technology to tap into the new markets within the Energy Web Foundation (EWF), an enterprise-grade blockchain platform.

Participating and investing in ground-breaking technologies including blockchain, cryptocurrency, decentralized web, and decentralized applications (Dapps), would enable Italy and Europe at large to liberate themselves from the long-term monopoly the United States (USA) has had on the internet, and also protect their sensitive data from being accessed or leaked to other rival countries.

In its report published on Monday, March 25 dubbed “Ad quality year in review 2018,” the Microsoft-owned advertisement platform and a web search engine – Bing – revealed that it blocked more than 5 million crypto-related ads.

For many decades, web users have been wanting to have full access to their own data, saying that if a certain company wants their data, the firm has to purchase it. And this can be possible with the help of blockchain. When companies want to advertise based on people’s data, the firms in question have to pay the web users in order to show the adverts. Giant companies like Alphabet and Facebook are working day and night to make this dream come true. They might either choose to do this by themselves or hire firms to do it on their behalf. Of recent, Facebook revealed that it is planning to start on this initiative with the help of blockchain.