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Since the advent of cryptocurrency, the digital payment world has become very diverse. New forms of digital currencies are being developed every now and then. One of the latest developments include social tokens, a form of digital assets that are backed by the reputation of the community, the creator, an individual or a brand.

Popular football clubs are looking to establish as close communication with their fans as possible. For this reason, many of them have issued their own fan tokens to get their supporters involved in the club activity. Now, the last year winner of the Turkish Süper Lig is planning to have their token as well.

Sportsbooks and gambling brands are a regular feature of European football in the modern sport, with betting names frequently and prominently a part of the footballing landscape there.

Every year, tens of thousands of metalheads flock to Schenefeld in northern Germany for one of the most prestigious open air music festivals, the Wacken Open Air, W.O.A.

Juventus Football Team will introduce digital collectible cards that will be sold through a blockchain platform. Fans will be able to collect and trade tokens for relevant club players, such as Cristiano Ronaldo.

The giant Spanish Football club recently revealed it is building its own cryptocurrency to be used by fans to access club goodies. In a recent press release FC Barcelona team captain Lionel Messi featured alongside the CEO of the startup who developed the cryptocurrency to launch the project.

Most football teams around the world are embracing blockchain and cryptocurrencies. Now, one of the Turkish teams is planning to release its token in Q1 2020. Sports, especially football, are becoming digital, who's next to embrace the blockchain technology?

Fans of Juventus, an Italian professional football club, have voted for their favorite new goal celebration song at their home arena.

Filipino boxing champion The Honorable Manny Dapidran Pacquiao has finally launched the long awaited celebrity cryptocurrency, hence becoming the first popular professional boxer to own a private token and also the first to join the blockchain and Bitcoin ring. The boxer who at the same time a politician serving as a Member of the Philippine House of Representatives and a Chair of the Senate Public Works, rolled out his own token during the event that took place in the City of Manila where more than two thousand of his fans graced the function with their presence.