English premier league football giant Manchester city joins a list of other soccer clubs such as Barcelona FC and PSG who are already using their own digital tokens. The club recently announced the launch of its own $CITY Fan Token. In this way, fan tokens seem to invade football.
Since the advent of cryptocurrency, the digital payment world has become very diverse. New forms of digital currencies are being developed every now and then. One of the latest developments include social tokens, a form of digital assets that are backed by the reputation of the community, the creator, an individual or a brand.
Popular football clubs are looking to establish as close communication with their fans as possible. For this reason, many of them have issued their own fan tokens to get their supporters involved in the club activity. Now, the last year winner of the Turkish Süper Lig is planning to have their token as well.
Juventus Football Team will introduce digital collectible cards that will be sold through a blockchain platform. Fans will be able to collect and trade tokens for relevant club players, such as Cristiano Ronaldo.
The giant Spanish Football club recently revealed it is building its own cryptocurrency to be used by fans to access club goodies. In a recent press release FC Barcelona team captain Lionel Messi featured alongside the CEO of the startup who developed the cryptocurrency to launch the project.
Most football teams around the world are embracing blockchain and cryptocurrencies. Now, one of the Turkish teams is planning to release its token in Q1 2020. Sports, especially football, are becoming digital, who's next to embrace the blockchain technology?