DATx, a new blockchain platform to create a whole new ecosystem to resolve the issues surrounding the advertising industry, has successfully ended its crowdsale event. The 1.25 Billion DATx Hardcap set by the company was oversubscribed by 1068 times, raising 50,000 ETH from the highly anticipated event.
Building A Decentralised Solution for the Advertising Industry
DATx is a blockchain advertising solution aiming to aid the Industry worldwide, in creating targeted and impactful ads through a dedicated smart advertising ecosystem. Built on a decentralized foundation and artificial intelligence, the platform will aims to enable advertisers to directly engage their targeted audience through a unique protocol for the advertising ecosystem. DATx focuses on establishing a mutually beneficial, secure, and transparent advertising system powered by blockchain technology.
Allied with Avazu (a global coverage advertising leading platform) and QTUM, DATx is providing a clear path from all the fragmented clutter of user behavioral data. The platform is empowering a revolution in the digital advertising industry. The advertising industry is filled with clogs and inefficiency, resulting in less than optimal output and a waste of resources.
DATx’s core functions allow advertisers to store users behavioral data across a network of decentralized modes. This information can be accessed from anywhere in the world, at any time. Users behavioral data is crucial to the design and development of ads that specifically target the interest of the viewer. It also enables the simulations of whole user persons, enabling brands to learn about the viewer’s underlying habits, clicks, and purchases.
DATx is currently the world's first decentralized platform solution for the ad industry built on its own blockchain. Leveraging its partnership with Avazu, DATx plans to address the needs and requirements of over 100 million Daily Active Users (DAU) in its environment in the beginning year of its launch.
DATx boasts of several industry leaders as partners including; Game.com, AELF, VisionPlus Capital, AlphaCoin, QKL Capital and Genesis Capital. The platform is being developed by over 80 highly skilled and talented architects, engineers, UEX experts and product managers. The team has also been bolstered by senior executives from Avazu.
DATx plans to develop its ecosystem as a user-oriented behavior archive for advertising demands, granting advertisers the ability to polish their viewers targeting tools and offer relevant advertising to users.
DATx goal is to advance to an advertising ecosystem that will increase the worth of creation in its five year roadmap. The platform’s ambition has landed on Nasdaq screen situated at the tower of Times Square. This shows the wealth and success of DATx in the global market. With all these developments, pundits believe that DATx will be among the industry leader to watch out for in the years to come.
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