The Burger King chain of international fast food restaurants in Russia has announced that it is now offering its own cryptocurrency, called Whoppercoin, in honor of the signature sandwich and best-selling burger at Burger King.
According to reports from local news, the new cryptocurrency was launched on the Waves blockchain platform.
To date, there are only one billion Whoppercoins issued, but the developers do not exclude the possibility of additional emissions.
Customers of Burger King in Russia can now get Whoppercoins on a special digital wallet when they are buying Whoppers. For each "Whopper" bought, the visitor will receive one Whoppercoin. Starting today, August 22, customers can send a photo of the check paid for the order at Burger King and the address of their cryptocurrency wallet to receive new cryptocurrency.
A representative of Burger King specified that the initial application of the new cryptocurrency is a new loyalty program that will allow customers to pay for fast food using collected cryptocurrency. However, it is still unclear what exchange rate will be implemented.
The representative of Burger King in Russia commented:
"We will test the [system] first, and then we will have an understanding."
Burger King in Russia previously planned to accept bitcoin starting 2017 because of the growing popularity of the digital currency. In June, Dmitry Medvedev, General Director of Burger King Russia, said that the company will announce the winner of a tender for the development of the software that should allow restaurants to accept bitcoin as a payment for fast food by August 10. However, it seems that the best option to introduce cryptocurrency in Burger King chosen so far is to issue their own cryptocurrency.