Estonian blockchain video innovator Viuly is making great strides in its strategy of mass promotion and public awareness, with its digital asset VIU tokens now available for trading on the OKEx exchange, one of the world’s leading cryptocurrency trading platforms.
The China-based exchange now joins a growing list of major exchanges listing VIU tokens, including the likes of Bit-Z and EtherDelta. This means that anyone with access to these platforms can now buy, sell or exchange for VIU, which are ERC-20 compliant tokens based on the Ethereum network.
VIU tokens are currently tradable for Bitcoin (BTC) or Ethereum (ETH) on these exchanges, with interest in the token and the Viuly technology helping fuel a climbing volume of trade, now surpassing $1.6 million in daily volume. Since December 2017, Ethplorer records VIU as the highest out of the top 50 tokens in terms of highest numbers of transaction on the Ethereum network over the past 90 days
It marks a significant milestone for the digital asset, especially since VIU tokens did not cost holders anything. As part of Viuly’s campaign for widest possible distribution to a community of active and widespread cryptocurrency users, the start up distributed VIU tokens through a massive airdrop campaign in the final weeks of 2017.
Wallets with a minimum of 0.01 ETH, based on an Ethereum blockchain snapshot on November 5th, 2017, automatically participated in the airdrop. At the end of the airdrop campaign, about 458 million VIU tokens were distributed across a million different Ethereum wallets.
Once the Viuly platform and wallet were online with the Ethereum mainnet in December, thanks to the airdrop, Viuly received almost 1 million new users in the form of VIU holders, who are now able to directly send VIU tokens directly from and to their Ethereum wallets and the Viuly platform. Today, more than 250,000 people have registered as Viuly users. All interactions within this revolutionary ecosystem are powered by VIU: whether its earning rewards for watching videos or paying for advertising on the platform.
Viuly recognizes that to achieve its mission of disrupting the video sharing industry, it must have a strong foundation of an active and engaged community of users. Therefore, its current and future efforts will continue to prioritize further distribution of its tokens, alongside adoption and use of its platform.
Exchange listings will go some way towards promoting that for the long term, while providing immediate value through expanding the channels from which advertisers can purchase VIU tokens. As the user-base is expected to maintain current growth, so can the value of VIU tokens.
With users transferring value to each other via VIU tokens, viewers can earn revenue for creating, sharing and watching videos. Advertisers purchase packages to show viewers advertisements. Content makers earn a share of that revenue. Blockchain incubator Krypton Capital has backed Viuly with EUR 150,000 of investment as part of its “smart money” policy.
Viuly intends to bring the fairness, openness and transparency of blockchain innovation to decentralize the world of online video sharing. By eliminating intermediaries and the unfair practices that come along with them, Viuly hopes to create a online video ecosystem that provides fair and equitable models of revenue distribution
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