Jun 30, 2017 at 08:30
News
Nasdaq vs AdEx: Decentralized Ad Exchanges Battle against Ad Fraud
А series of companies from different countries around the world have announced blockchain-related projects in the field of digital advertising. All of them are aimed at solving the problem of verification of qualified advertising resources and preventing ad fraud, such as from bots or exploitation of backdoors in ad serving networks, the losses from which total $16.4 billion per year, according to the Adloox audit verification company.