Cryptocurrencies are on the rise in numerous industries including sports. Many sports clubs are introducing salary payments, partnerships and sponsorships in crypto. AZ Alkmaar is the latest European sports club to crack a partnership deal where part of the sponsorship amount is disbursed in bitcoin.
Leading cryptocurrency-based sportsbook Sportsbet.io has signed a one-year contract with Southampton Football Club to be the new main club shirt branding partner, replacing its former Chinese partner LD Sports.
It seems the traditional finance sector is merging with financial technologies further. Another payment giant, Mastercard, is expanding its cryptocurrency program to support massive adoption and craft innovative experiences in the blockchain field.
Leading crypto gaming organization, the Coingaming Group, has now revealed a new partnership with the non-profit blockchain firm, the TRON Foundation, responsible for developing one of the world’s foremost blockchain and smart contract platforms, TRON and the TRX cryptocurrency.
On Friday September 13, MasterCard Incorporated, an American multinational financial services corporation based in New York, United States, announced its partnership with enterprise blockchain tech company R3 to design distributed ledger technology (DLT)-based international and transborder payments.