Rally is a tokenised economy where engagement is king and registered users are rewarded in tokens for promoting their favourite brands to friends through word-of-mouth endorsements. Rally has today announced the formal launch of its social marketing app, with more than 20,000 people registered and using the blockchain-based platform in the three weeks since it started its beta test.
Rally’s rapid growth is a major proof point for the power of its incentivized marketing model, where users are rewarded in tokens for engaging with content and building communities. Rally’s commitment to transparency is only possible through blockchain and crypto tokens allow for a frictionless method of rewarding users.
The intense and rapid uptake of the Rally marketplace is entirely organic, demonstrating how the power of community-sharing and a token can be used to stimulate mass market activity.
Rally founder, James Cashiola, commented:
“The point of Rally is to grow a community where people are, for the first time, being rewarded for an activity they’ve always done as part of their everyday lives in a complete transparent way."
“Think about how many times a week you send a friend, colleague or loved one a link about a new article, book or product that you like and would recommend. People do it all the time. Up until this point, however, we’ve never been rewarded for doing so. Rally changes that. Users earn Rally tokens from brands with every link that they share – whether it’s public or private."
Rally is different from other social media platforms: rather than trying to own its users by limiting their interactions to just the Rally platform, it encourages users to share content via email, messaging, SMS and social media. Each sharing interaction is rewarded with Rally tokens, and those with larger communities earn more tokens.
For the brands themselves, Rally delivers a cost-effective route to generating scalable word-of-mouth marketing programmes, while improving budget efficiency.
With Rally, brands directly reward their customers for their actions with Rally tokens, which builds stronger brand loyalty and deeper customer knowledge, which brands can then leverage for greater market insight. An action from a user could be a share, like, post, follow, joining, purchase or set-up – the possibilities are endless. Each action is driven by a decentralised and secure tokenised system.
James Cashiola added:
“Having worked in telecoms and IT for many years, I became ever more aware of how social networks operate behind the scenes. When I thought about the inequalities of social advertising and marketing, I could see that blockchain, with its decentralising qualities, presented a way to challenge the established social networks that centralise profits for themselves. The potential for a social network like Rally, which benefits customers and brands so completely, is phenomenal.”
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