Loyyal Announces Strategic Management Changes

Leading Blockchain Technology Firm Adapts Management Structure Amid Global Growth

NEW YORK, NY, July 18, 2016 - (ACN Newswire) - Loyyal, a leading blockchain start up focusing on global loyalty and rewards, today announced an important restructuring of its Executive team.

Effective immediately, Mr. Sean Dennis, co-founder of Loyyal, will assume the newly created role of Chief Happiness Officer, with a global mandate to create and promote growth opportunities for the company, as well as align employee happiness with the achievement of company goals. Sean has previously founded international start-ups in the real estate and fashion industries.

In addition, Mr. Ron Quaranta, a twenty-five year veteran of the financial services and technology sectors will assume the role of Chief Operating Officer. Prior to this, Ron served as CEO of DerivaTrust Technologies. He also currently serves as Chairman of the Wall Street Blockchain Alliance, a non-profit trade association for blockchain technology in financial markets.

Commenting on the management changes, Greg Simon, CEO noted:

"Loyyal is experiencing amazing growth and global interest, as the value proposition of a universal loyalty and rewards platform, built with blockchain and smart contract technology, begins to resonate across multiple market verticals. Having Sean and Ron in their respective roles aligns their deep experience and skills with our long term growth plans. We are very happy to have Sean and Ron in these roles, and very excited about the future of Loyyal".

About Loyyal

Loyyal is reinventing how loyalty is created and rewarded. Using blockchain and smart contract technology, Loyyal has built an interoperable loyalty and rewards platform to address a highly fragmented industry, and offer multiple industries an innovative way to incentivize customer behavior.

For information about Loyyal, please visit www.loyyal.com or email to info@loyyal.com. Media inquiries may be directed by email to media@loyyal.com.