According to leading investment analysts, 2018 will be the year that AR and blockchain technology achieve wider recognition and there’s plenty of evidence to back that assertion up. While Apple, Google, and Facebook are already battling for leading roles, many blockchain-based projects, such as Arcona, are striving to make mixed reality more accessible to a mass audience.  

Recently experts in mixed reality and blockchain got together in New York to discuss the future of merging technologies at the BlockchainMix conference, initiated by Arcona, a project seeking to create a layer of AR all over the Earth’s surface. So, how can blockchain help the VR and AR industries?  

BlockchainMix - a hybrid of blockchain, augmented reality (AR) and virtual reality (VR) - appeared as a term in late 2017 at a conference in New York initiated by Arcona, a new project seeking to shape reality around the globe. Many signals suggest that 2018 could be the best year yet for this new trend, with the travel industry at the forefront of these emerging technologies.  

BlockchainMix event will be held in New York.

In December anyone can become a landowner in the emerging virtual world. Arcona, a project providing a link between a layer of augmented reality (AR) and landmarks on the Earth’s surface, have started a pre-sale of tokens. With these tokens users can buy pieces of Digital Land. How will this work?  

Sweet Angel Eva, an augmented reality (AR) character designed for children, recently got promoted to lead Arcona, a new project that will enable developers to deposit virtual objects anywhere in the world. Her responsibilities include dealing with investors and the crypto community, as well as representing Arcona at a variety of virtual events.