Data Democratisation,, Partners with Media Direct, Inc. Ahead of Token Sale

May 07, 2018 at 10:43 // News partners with Media Direct

Leading online data democratisation platform, DataBlockChain, has announced a strategic partnership with renowned compiler and supplier of marketing and analytics data, Media Direct, Inc. The mutually beneficial alliance is the latest development ahead of one of the most anticipated Token Generation Events of the year.

Michael Richmond, President of Media Direct, Inc., added:

“I am excited about our participation with We have always tried to stay ahead of the curve and embrace new technological advances. I am a real believer that Blockchain represents the future of Digital Data. I have always believed when you deliver better data more efficiently everybody wins, and I am looking forward to the success of this project.”

Following the integration of its proprietary data into some of the largest databases in the industry including; government data and voting records, B2B, credit bureau, and property data, DataBlockChain is well prepared for its Token sale on May 24th and its partnership Media Direct has only strengthened its position.

Speaking shortly after inking the partnership deal, Adam Mittelberg, Chief Marketing Officer of said:

“This is the first of many strategic partnerships we hope to announce in the coming months. Our alliance with Media Direct accelerates our Data Acquisition efforts even beyond our original lofty goals. I am confident we will not only be the most efficient and economical source for marketers in the coming months but one of the largest as well. Today we officially took a big step in that direction.”

Media Direct, alongside its subsidiaries, has contributed over 3 billion property records for industries ranging from Automotive, Business, Consumer, Digital, Political and Property records to DataBlockChain’s first-of-its-kind virtual data marketplace. This enterprising marketplace leverages artificial intelligence and blockchain technology to democratize the exchange of data for businesses and individuals.

“ will provide a robust interface between the users and the data sources” added Jesse Brown,’s Chief Technology Officer. “ will create a single-point solution that will eliminate the need for multiple data vendors and layers of list managers and brokers that create inefficiency in the marketplace. The backend systems will ensure full confidence in data quality for the end user as well as transactional finality for the data providers.”

Democratizing Data

In 2017, the market for advertising stood at $591 billion with $209 billion of that sum  channeled into digital advertising for premium user data gathering. Data remains the backbone of any marketing activity and acquiring this data tends to come with a hefty price tag and moral scruples for brands and advertisers - challenges that DataBlockChain has set out to democratize through its innovative data platform.

Online user data is a multi-billion dollar industry and has become a strategic asset for market competitiveness. Businesses are constantly on the lookout for secure and reliable source. Lately, this demand has started outstripping supply despite having over 20 billion devices connected to the Internet and just 4 billion users. The root cause of this problem? Intermediaries and lack of reward mechanism for data sources.

DataBlockChain solution delivers a revolutionary big data consortium for data suppliers and businesses, facilitating direct exchange of values without the unnecessary middlemen and their exorbitant costs. The elimination  of third-party mediators eradicates the layers of inefficiencies that has held down the industry for so long.

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