AdHive: AdTech and ICOs Can and Will Mix

Feb 02, 2018 at 07:47 // News
 AdTech and ICOs will mix

The ad industry has grown from someone ringing a bell down the corner of the street, to a homogeneous mixture of human ingenuity, technological breakthrough, and innovations.

Created to push certain products and services into the public consciousness and into the hands of a targeted market, this system often fails to deliver due to its reliance on infrastructures that fails to scale up properly. The end result of this? Lost revenues, budgetary waste, and underutilization of resources have long since become a staple of the AdTech industry.

For a long time, the AdTech industry was in stagnation, caught in a vicious circle of ineptitude and unimaginative content delivery until the advent of blockchain technology and an unshackled economic movement swept it toward boundless heights.

An Unfettered Industry

Initial Coin Offering or ICO is an emerging industry that offers innovative solutions for problems plaguing the market. These solutions are built on a decentralized and immutable technology offering a new level of transparency and security for the frictionless exchange of values and services.

The US currently accounts for roughly 20% of the global ICO industry according to ICOWatchList, the UK amounts to 11%, while Russia follows closely with 10%. The AdTech market follows a similar pattern with the US leading the sector by 39% of ICOs in the sector, Russia 13%, while the remaining market participants accounts for less than 5%. This research shows that the US remains the most fertile ground for developing AdTech projects.

“Many in the ICO industry are fighting an ongoing battle with the competitive profitability factor of Bitcoin and other cryptocurrencies. The average income of AdTech versus the yield of Bitcoin is considerably higher. Such growth was achieved thanks to projects like Snovio, AdEx and Viuly. As is evident, AdTech projects on average grow far faster than Bitcoin, thus producing greater profitability yields,” explained Dmitry Malyanov, Co-Founder of AdHive.

Market Trends

Analysts are predicting the continuation of this trend over the next couple of years as blockchain technology matures. The AdTech industry is expected to be one of the most disruptive segment of this emerging market, revolutionizing how ad contents are created, delivered, and consumed.

19 projects have already been announced for the first quarter of this year alone. These projects are set to leverage blockchain technology in delivering disruptive solutions for the market, attracting the attention of key players in the industry.

AdTech ICOs have raised an average of about $15 million, while the median sits at $5.5 million. This figure is higher than the average for all ICOs from other sectors of the industry put together. This proves the active interest of market participants for AdTech products, making it one of the most actively growing sectors.

Introducing Adhive

AdHive is an automated, mass placement ad platform leveraging blockchain on influencer channels. Powered by smart contracts deployed over Ethereum blockchain protocol, AdHive offers a disintermediated and targeted content delivery through innovative peer-to-peer channels.

AdHive unique solutions enable businesses to seamlessly scale up their influencer reach and marketing through enterprising community-backed AI approaches, providing groundbreaking channels for monetizing contents.

AdHive disintermediated platform eliminates the barriers between brands and influencers, bridging the divide between content creation and effective delivery. The platform is set to occupy a major position in the fast growing ad industry through its enterprising use of AI that allows for in-depth analysis of advertising campaign effectiveness.

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