Brands create customer loyalty programs to attract new customers and attempt to maintain them yet, they are often difficult to cash in or lost in the disarray amongst dozens of loyalty cards or online memberships. Moreover, customers’ personal information is exclusively held and managed by brands when they subscribe to one of these loyalty programs.
4th of January 2018. The enormous threat to consumers data privacy reduces trust between consumer and brands. Customers can’t be sure how the brands will use all personal information or who else will have access to it. To provide a solution, Sandblock is developing the Satisfaction protocol, a decentralized protocol to create an autonomous consortium and connect brands and customers together.
The protocol is based on Smart Contracts on the Ethereum blockchain, it utilises a tradable token, the Satisfaction Token (SAT), which reduces the friction and costs to join the consortium. By enforcing SAT’s rules prevents any actor from concentrating too much power and thus bending the system to its advantage Using the Satisfaction protocol, brands can guarantee real data privacy for customers thus protecting the customer, as well as helping brands to be in accordance with the latest regulations regarding data privacy.
In order to reach a large audience and beyond crypto enthusiasts circle, Sandblock is developing a mobile application dedicated to customers. Using this application, customers can easily manage this new kind of crypto assets. It allows customers to use them, trade them and more importantly, earn them directly from their favorite shops by making purchases. The application is under closed alpha testing at this time however, will be soon introduced to the public for an open beta test phase.
By transforming all the individual brands rewards into blockchain based tradable crypto-assets, Sandblock’s platform makes it possible to create truly global loyalty program. The low transaction fees enables savings that make it possible to offer much more in terms of rewards. What’s more, the flexibility of the protocol means that new marketing such as loyalty programs can be invented to better match customers’ expectations.
Sandblock leverages the natural and well known volatility of crypto currencies, by creating a base value (Satisfaction Token), for all Branded Tokens. As this volatility seems inevitable, the Sandblock team found a way to minimize this risk and let all the brands and customers benefit from the value created by entering the protocol. This allows a real value to be kept for all customers’ assets even when a business fails to keep its promises.
Sandblock is a technology startup based in Paris, France and have been working for the past 6 months on developing this new ecosystem. Formed by a multidisciplinary team of experienced professionals in digital marketing and software engineering, Sandblock leverages the power of the blockchain to usher in a new age for the relationships between businesses and their customers. The company will issue the Satisfaction Token (SAT) during a token generation event during the first quarter of the year.
The company will issue the Satisfaction Token (SAT) during a token generation event during the first quarter of the year. Although the dates have not yet been announced, Sandblock are offering a 15% token bonus on the first day, and a 10% bonus on the second day of the TGE. Over the next 10 days of the TGE, Sandblock will be offering a 5% bonus on tokens. The soft cap has been set at 2,700 ETH with a hard cap of 8,000 ETH.
If you would like to know more or participate in the ICO, visit the Website:
Join Sandblock’s community on Telegram: https://t.me/sandblock_io
Connect on Twitter: https://twitter.com/sandblock_io
Introduction video: https://www.youtube.com/watch?v=kYzoanJ0OhQ
Register for the incoming token sales: https://sandblock.io/tokensale
Name: Sarah-Diane Eck
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