BIT.GAME: The Breakthrough North America’s Game Industry Has Been Waiting For
Apr 11, 2018 at 12:57
There are over 500,000 games in Apple’s App Store alone. For an industry growing at less than 4% per year, that does not leave much room for opportunity for upward mobility. The problems in the game industry are aplenty. In addition to a slow growth rate, game companies large and small must deal with security issues, marketing challenges, shorter player attention spans, balancing in-game economies, the rise of free-to-play (where most players contribute nothing to a company’s bottom line), and even politics.